We are proud to say that our 2WIN and KALEIDOS are going to be exposed at this year’s Mido Exhibition at Esavision Technology stand, our exclusive italian distributor for opticians!
Mido is the greatest international event dedicated to eyewear that is going to take place in Rho, Milan from April 30th until May 2nd.
Go and check them out at PAD. 15 STAND 27.
On Sunday the 27 th of June 2021, we participated at the event “Happy Kids – Festival del Sorriso” at MUSME, Padova. We screened more than 300 people among kids and adults. 20% of the kids had sight problems (mostly myopia and astigmatism) and their parents ignored that. For this reason, the event was a great chance for Adaptica to raise awareness about how important our sight is and how important prevention and annual check-ups are. It is fundamental for the kids to have their eyes checked at 6 months, at 3 years old, before starting school and after that, once a year. As well as for kids, it is also important for adults to do annual visits to prevent eye diseases and sight problems.
Early detection and timely treatment for eye conditions is extremely important and specially, if treated in time, cost-effective. Vision screenings and eye exams can help detect eye diseases while they are still treatable, ultimately stopping or avoiding vision loss.
We want to remember that, according to IAPB (International agency for the Prevention of Blindness) 90% of vision loss is preventable.
Screenings and annual check-ups are fundamental to preserve our sight.
Thank you Happy Kids – Il Festival del Sorriso for this great opportunity! See you next year!
Here are some pictures from the event.
This year as well, Adaptica will be at MIDO, the leading international eyewear show.
With 52.000 attendees and more than 1200 exhibitors from all over the world, the next trade event that will take place in Milan, is the best chance to see all our devices and get to know our new proposals. The main one this year is about the placement of KALEIDOS also into the optical stores.
KALEIDOS is an extremely versatile visual analyzer, which provides very accurate refraction analysis, designed to be used by everyone. Imagine the potential of such an attractive instrument to the customers in a daily context of an optical store!
It‘ll generate constant advertising and free marketing to the shop.
All this and much more at MIDO, 50th edition!
To learn more, come and visit our stand at Hall 3, Booth # P21, R20.
The second edition of Adaptica’s Academy took place last week on January 22nd until the 24th in Padua.
We’re very grateful to all the Distributors participating in the meeting and bringing their outcomes of one year working together. Compared to the first edition, the number of participants more than doubled! We also had some special guests who brought their direct experience with our instruments. We deeply thank them for their useful references.
The Academy is becoming a key appointment that contributes to share with our Distributors the strategic guidelines for the new year, update them about new product evolutions and get their precious feedback from the market.
It was very helpful to analyse with them the results of the last marketing plan, as well as to get feedback and insights in order to improve strategies and tools.
After Mr. Wei’s greetings, our Sales & Marketing Manager Davide Maddalozzo presented Adpatica’s 2020 vision, according to the last market study, and defined the market segments for each product of ours:
2WIN, Kaleidos, VisionFit SC, Refraction System, Aquid, Aquid Chart, CR-App, Keratoconus, EMR, Tablet, O&O, Injectors and CTR.
We are conscious that excellence in innovation and technology needs to be supported by a sound marketing strategy. As promised the previous Academy meeting 2019, the first phase of the creation of the brand building and communication infrastructure was successfully completed. Various communication tools have been created and made available to our Distributors around the world.
As an Arabic saying goes: “What is coming is better than what is gone.”
Together with our Distributors and partners around the world we can build a better world for everyone, everywhere.
It is really exciting to work in Philippines, people are so kind and Eye care specialist are empathetic and very well prepared. Recently we have participated in various screening campaigns organized in collaboration with several of our partners. Other new screening programs are being planned.
Adaptica’s vision is to provide accessibility to Eye Care Services to each and every person in the world while our devices are designed to enable eye care specialists to perform screening and eye exam in an easy, fast and accurate way.
Kaleidos is the most suited device to be used for refraction screening programs since it works perfectly in any light condition, and it is accurate, portable, fast and super easy to use.
The screening program involved about 60 orphaned children from the male dormitory, located in Bacoor, Cavite (southern part of Luzon). This project is the result of collaboration between The Fred Hollows Foundation International Philippines and Qantas Foundation Australia, along with the partnership of Myopia Control Clinic in Makati, Metro Manila.
In cooperation with Carmen Abesamis-Dichoso, one of the leading Optometrist in Manila, we participated in another screening program at Christian Love School in Muntinlupa (South of Metro Manila). This time the screening involved 70 kids from kinder to elementary students. In this occasion Kaleidos contributed to detect a different cases of “High Myopic” and “Astigmatism” which are uncomplicated to address if detected in an early stage.
We strongly believe that technology should contribute to improve people’s life. That’s why we call it Technology for Humanity.
We are delighted to inform you that ESCRS was a great success. In the coming weeks we will tell you what happened during this wonderful experience.
In the meantime we provide you with some anticipations, stay tuned!
